Digital Marketing

We are a full service Digital Marketing Services offering end to end solution for Small businesses, medium size businesses & large organization

Is Digital marketing worth the Investment ?

7 Key things to consider before pursuing Digital Marketing –

Few months ago I shared my campaign details which I had done for a training program with my friend. He was astonished to see that I was able to create 75000+ impressions over Google Display Network(GDN) within couple of hours and get 100s of clicks in flat 1 hour. So far, my friend was just leveraging on leads from local yellow pages. Being over excited  about the scope of digital marketing, he over leveraged the investment on Digital marketing. He was over confident about the return on investment on Digital platform. Unlike in offline marketing, you have forecast available on GSN & GDN. This data was a reinforcement for his over confidence.

Unfortunately his GDN & GSN campaign didn’t bear fruit as expected. The failure was not because of Digital platform not being a right platform, rather the way you leverage the scope of digital marketing matters a lot. The major fault with GSN campaign was with keyword intent. If you don’t capture the intention with a certain search query, majority of the leads so generated would be invalid. While in yellow pages, the leads you generate are at the bottom of the funnel. Unfortunate coincidence was that the second experiment with GDN was also a disaster because while campaigning on GDN/facebook, remarketing strategies are important as the impressions so created are for the audience who are at top most stage of the funnel. The major fault with GDN campaign was that there was no proper follow up strategy in place before starting the GDN campaign. 

Even though GDN, GSN, Facebook, Twitter, Instagram and etc., are great platforms to drive quality leads, there are certain guidelines that has to be followed.

Guidelines –

  1. Digital marketing offers platform for both Active and Passive marketing. Have clear objective about your approach. If you want to tap existing market, Explore Google search Network. If you are wanting to create market for your product or service, explore either Google display network or  Facebook.
  2.  Spread your budget over a long duration till you get your campaigns right
  3. Keyword intent and match type are the important considerations. Quality of leads are totally dependent on that.
  4. Location settings are critical and mostly done the wrong way. Ensure that location targeting is set to target people who are interested in certain location rather than people who are living in certain location. Again it depends business to business. In most service based business interest in targeting audience interested in certain location works rather than targeting  people living in certain location.  
  5. Irrespective  of the wisdom we carry, there are no alternatives for learning through experiments. Always split test your campaigns to know what works best.
  6. Landing pages has to be clutter free with as little links as possible, else website traffic will not get converted into leads.
  7. Meta description has to have

clearly defined takeaways
Takeaway are defined in figures

 

What we can do for you !

We provide end to end solutions. We commit on outcome based digital marketing solutions right from Strategizing to generating leads & converting those leads.

Brand Design & Strategy

Online Branding on Social Media and Google Display network

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Objective of Branding is to increase BRAND RECALL & BRAND VALUE.

Brand Recall -

Until and unless people would have heard you before they don't to tend to buy your product or services. Brand recall has to be over multi platform. Brand has to be subsumed subconsciously. Branding on a single platform will  not enable the brand to be subsumed subconsciously.

Brand value -

Brand value is about creating positive biases. Usually big brands achieve these by endorsement by celebrities. Brand value can also be achieved with intelligent use of content as well.

We just do it the right way !

 

Social Media Marketing

Leveraging on the immense opportunity that Social Media has to offer

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Simplistically, to thrive on social media, only thing you have to do is to be SOCIAL. The best way to be social is to being helpful and earful. Of course the same qualities applies to life as well. Once we learn to be social, business will follow us rather than we following the businesses.

Unfortunately we in India expect reward right away. Patience and ingenuity yield result.

Being social coupled with intelligent strategies can turn around businesses in a big way.

We ensure that our clients thrive on Digital Platform !

Paid Campaigns

We ensure that every pie spent by you is well Spent

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As stated earlier, no doubt that cost of lead generation can be much lower on digital platform compared to leads from conventional marketing provided you get the campaigns right. 

With well defined audience group, appropriate location targeting, well designed ads with right triggers can really benefit the organization. 

We ensure that every rupee of your counts !

Web Design & Development

Like face is the index of Mind, website has become the index of a company 

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Amazing UI/UX are quint essential for a professional website. Clutter free website with good ergonomics are equally important. Well structured with Basic SEO like responsiveness with short page loading speed are taken care while developing beautiful website with purpose.

We just do that for you !

 

Search Engine Optimization

Laying right foundation for SEO pursuit is as important as laying it for a concrete structure.

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Any amount of effort to bypass the search engine algorithms will end up in disaster for your website. The only objective of Search engines is to throw up results that are useful to the user and those results are from valuable source. If all our SEO effort are focused on to meet the above two objectives, we would have just got it right. 

Of course certain hacks(not necessarily black hat techniques) do yield amazing results. 

We at TechLeap solutions ensure that our effort always ahead in the race.

We race ahead in time!

Audience Analytics

Audience insights helps in refining and retuning our marketing approach.

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At the cost of repetition, irrespective of our wisdom we can get it right only iteration.

Facebook insights and Google analytics offer great volume and quality of data for us to understand our website audience in terms of their User behaviours, source of traffic, their interests, location and many more details. Most importantly we will be able to create goals and build funnels. We will be able to analyze data on each stage of the funnel and identify inertia associated with each stage of the funnel. This will enable us to derive the most appropriate solutions for moving people through the funnel.

With Google analytics we will be able to build various type of audience for REMARKETING

 

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