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Digital Marketing is the future – A fact or an Exaggeration?

If you are a part of an enterprises who still pursue traditional marketing approaches, and use platforms like Television channels or News Papers then I have few questions for you.

  1. Can you ask a News paper edition to show case your ad only to a specific set of audience who are likely to buy or source your product/services.
  2. Is there any metrics available to measure the impressions or extent of interests shown for your ad.
  3. Any provision to re target audience who have shown or engaged with your ad.

The answer for the above will be absolutely NO!

In case you are soliciting enquiries form Yellow pages, then all the leads you have collected will be shared with many of your competitors.

Over and above this, you don’t have provision passive and marketing channels.

But, pursuing digital marketing you have an amazing opportunity to target audience by virtue of which you have passive audience group which is significantly active. You have clearly defined metrics to count the number of impressions, clicks, level of engagement, conversions and many more metrics. What makes us more excited is the fact that you can tail users who have visited your website or taken any action on your website and so on. To add to this, whatever the active leads you collected with search engine is not stacked against your competitors unlike in traditional active platforms.

So, would you convince me now, why any company like yours will not pursue Digital Marketing!

No doubt challenges do exists, but the opportunities that could be explored are enormous.