My good old friend had a tissue paper manufacturing company. Having invested more than a million rupees, he was struggling to get decent business. Sales team, a biggest groan of the industry today, was not effective in identifying sales opportunities and converting them.
When I introduced him to google adwords which will do the job of identifying the active and passive audience for him, he guessed that to be a costly affair. He was overwhelmed to find that he can get started with a budget of Rs. 500/- and be up and running in few hours.
Happy to note that his sales has increased by 300% after leveraging digital marketing opportunities.
For any business for that matter which is into sales, the question is not whether they explore digital marketing or not rather the question is WHEN.